LTV Calculator — Customer Lifetime Value
LTV Calculator — Customer Lifetime Value is a free online tool on MaticsBox. Use it directly in your browser without installing additional software.
Estimates customer lifetime value (LTV) — the total revenue a typical customer generates over their whole relationship with a business — from average purchase value, purchase frequency, and expected customer lifespan.
Enter or paste your data into the form, adjust the available options if needed, and run the tool. The result will be shown on the same page.
FAQ
What is LTV used for?
It sets a ceiling on how much you can afford to spend acquiring a customer (via CAC) while still being profitable.
How do I estimate "average customer lifespan"?
Use historical data if you have it — how long, on average, customers keep buying before they churn — or a reasonable industry estimate if you don't.
Does this account for profit margin?
No, this is a revenue-based LTV estimate; multiply the result by your profit margin if you want a profit-based figure instead.